Zaira A. Franco

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Zaira

/zy-rah/

1."princess" in Irish and Hebrew
2."rose" in Arabic

Quick Fun Facts About Me

-> Account exec currently residing and working in the city that never sleeps, NYC.
-> A lover of coffee as every good New Yorker.
-> Born south of the border in Mexico, raised in Westchester County, NY.
-> Ex-violin player, lover of music and art. You'll find me at The Frick Gallery a few times a year.
-> Admirer of nature and architecture.
-> Passionate about the world and its ever evolving nature.
-> Strong vision to learn, love, succeed, and appreicate life as much as I can before my last breath.

More to come soon!

Philosophy

A plethora of meanings can come from the word philosophy. It is so vast and complex like the universe itself. Nevertheless, it is one of my favorite things to learn about; probably because there are no concrete answers and most aspects of it make your thoughts evolve beyond their norm. With so many forms of philosohpy, I dove into looking into the 'believing' defintion of the word. A few years ago, I stumbled upon a book that talked about what the Toltecs believed in and there were 4 Agreements that they followed.

  • Be Impeccable With Your Word - Speak with integrity. Say only what you mean. Avoid using the word to speak against yourself or to gossip about others.
  • Don't Take Anything Personally - Nothing others do is because of you. What others do and say is a projection of their own reality, their own dream. When you are immune to the opinions and actions of others, you won't be the victim of needless suffering.
  • Don't Make Any Assumptions - Find the courage to ask questions and to express what you really want. Communicate with others to avoid misunderstandings, sadness and drama.
  • Always Do Your Best- Your best is going to change from moment to moment, it will be different when you are healthy vs. sick. Under any cicumstance simply do your best and you will avoid self-judgement, self-abuse and regret.

  • Beyond these, I also believe that being humble, grateful, and selfless can really fulfill your purpose in life.

    Zaira A. Franco


    Professional Experience


    HAVAS PR New York, NY
    Account Executive
    April 2013 - Present
    FIFTEEN DEGREES New York, NY
    Assistant Account Executive
    March 2013 - April 2014
    JAMES STANLEY DESIGNS INC. New York, NY
    Marketing / Executive Assistant
    September 2012-March 2013

    Internship Experience

    LIGHTYEAR PRODUCTION New York, NY
    Marketing Intern
    August 2012-September 2012
    K-PUBLIC RELATIONS LLC New York, NY
    Public Relations Intern
    January 2012-May 2012
    LLR CONSULTING New York, NY
    Events / Public Relations Intern
    September 2011-December 2011
    PRIDE AND PREJUDICE MUSICAL New York, NY
    Social Media Intern
    June 2011-October 2011

    Professional Affiliations

    THE ADVERTISING CLUB NEW YORK New York, NY
    Member
    2013 - Present
    YOUNG PROFESSIONALS STEERING COMMITTEE New York, NY
    Board Member
    2014 - Present

    Education

    SUNY FASHION INSTITUTE OF TECHNOLOGY New York, NY
    Bachelor of Science in Advertising and Marketing Communications
    May 2012
    GPA 3.5

    Volunteer Experience

    AD CLUB Internship Program
    Mentor
    June 2014 - Present

    Skills

    Language: Fluent in Spanish, basic French
    Computer: Microsoft Suite, Adobe InDesign and Photoshop, OmniGraffle
    Marketing: Cision, Compete, Quantcast, Google Analytics, Facebook Insights and Facebook Ads, PR Web, Competitrack, press releases, media plans, insertion orders, and creative briefs
    Digital: Web Design, Wireframes, HTML, and CSS
    Administrative: Invoices, proposals, estimates,and status reports

    For a more extensive resume please connect with Zaira via LinkedIn or e-mail.